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KMID : 1024520150240121639
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Journal of the Environmental Sciences
2015 Volume.24 No. 12 p.1639 ~ p.1647
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Mediation Effects of Adolescents' Environment-Friendly Attitudes on Mother's and Adolescents' Pro-environmental Consumption Behavior
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Jung Joo-Won
Cho So-Yeon
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Abstract
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The purpose of this study is to observe the influence mother's pro-environmental consumption behavior have on the adolescents' environment-friendly attitudes and adolescents' pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents' environment-friendly attitudes. Second, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents' pro-environmental consumption behavior. Third, mediating effect of adolescents' environment-friendly attitudes was verified in the relationship between mother's and adolescent's pro-environmental consumption behavior. The findings suggest the importance of adolescents' environment-friendly attitudes and improve adolescent's pro-environmental consumption behavior by having practice mother's pro-environmental consumption behavior.
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KEYWORD
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Pro-environmental consumption behavior, Environment-friendly attitudes, Adolescent consumer
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